Digital Era 2.0

THE SAGE GROUP || THE SAGE GROUP BHOPAL
National Education Awards 2019
July 5, 2019
As we all know, because of lockdown we all are locked in our places and working from our homes. We feel so frustrated that all the time we are just praying when this lockdown will get over and we’ll be free to open our shops and earn some bucks, meet our customers and go to our favourite places. But after this long lockdown… have you ever thought, will it be the same market, when people have learnt digital things and have learnt how to surf the internet and get the best things for themselves…
Local Market was good only for those who never went online, because it's a fact that people who can surf don’t go around and waste their time looking for things. They just S.S.P.D i.e Search Select Pay & Get it Delivered. Many of you will not agree because exceptions are always there but most of us will agree Cashback & Rewards encourage us, Digital Medium has always gave us much more variety than offline traders & brining things to our door steps is always a headache no matter it is clothes or Electronic , Furniture or Grocery taking bulky things with us and everytime forgetting something or other make us feel irritated. In this scenario when everything is available online with offers, variety and door to door delivery, most will not like to go out till the time is good to roam around or We are really getting bored or hunting for a partner (although we have apps for these things also guys) !!
So, the main question behind explaining all this was what next for Shopkeepers…
What should be done?
Now if we talk about SSPD, Searching the product and Selecting it doesn’t mean it can only be done on Branded Websites. GUYS this is important to understand that how you can take your business online and make your business strong post covid-19
We have multiple Ways to take our Business Online that to without paying… YES WITHOUT PAYING a PENNY and mind it readers, this is really something which will increase your sales…
So, the main question behind explaining all this was what next for Shopkeepers…
What should be done?
Now if we talk about SSPD, Searching the product and Selecting it doesn’t mean it can only be done on Branded Websites. GUYS this is important to understand that how you can take your business online and make your business strong post covid-19
I have a real life example which happened with me a few days before. I have a friend who sells mobile accessories & electronic products. Now, in this lockdown, everyone was getting bored and thinking of doing something new, I also planned to do something productive and thought to record some videos related to my work. I never thought a recording mic would be required, neither was it an essential item, but as a customer, few products pinged in my inbox for a few days and after scrolling and seeing the same product multiple times I bought it.

I am trying to explain a very small thing which is a proven fact, when we as a customer see tempting products, we tend to buy them, no matter whether it's useful or not, but we buy it because it tempts us. As a Businessman of 2020, we need to digitally reach customers and tempt them to buy our products before someone else reaches their Inbox, DM or by any other medium convince them. No matter if you are selling rice or a Luxury Car, every product has its own buyer who is tempted by that product…
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